WAT-AHH!: Move Your Body

August 08, 2013Filed under Online and Non-alcoholic Drinks

It’s time to get up and move your body! Visual effects boutique Light of Day recently worked with the WAT-AHH! Foundation, an organization founded by WAT-AAH!, a brand of functional bottled water for kids and teens, to create a PSA promoting the third annual “Move Your Body” event, held in New York and Los Angeles on May 1. The event gathered 250,000 kids from over 600 schools nationwide. Light of Day co-founder and director Charles Nordeen directed the motivational spot supporting First Lady Michelle Obama’s “Let’s Move!” initiative, while Light of Day provided visual effects and finishing services to the high-energy spot. The PSA features a wealth of young stars including Austin Mahone, Bella Thorne, Blake Michael, Carly Rae Jepsen, Coco Jones, Eve, Jacob Latimore, Jada Grace, Jessica Sanchez, Luke James, Madison Beer, Mindless Behavior, Perez Hilton, and The Wanted, all interacting with playful motion graphics portraying a variety of positive messages.

Production Company:Light of Day Productions
Director:Charles Nordeen
Managing Director:Amy Taylor, Amy Taylor
Production Services:Act Zero
Executive Producer:Garrett Fennelly, Melissa Lubin
Producers:Allison Carter, Brad Payne
Editing Company:Cutting Room Films
Editor:Brian Sanford
Visual Effects Company:Light Of Day
Creative Director:Colin Stackpole
Head of Finishing:Josh Williams
Head Of Production:Kristen Barnard
Motion Graphics:Light Of Day
Finishing:Meggen Burdick
Color Grade:Ted Chin
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