TBWA\Istanbul took an innovative path in selecting their most recent interns, who were chosen not only for their talent, but also for their love of advertising.
In cooperation with Minder, one of the best neurotechnology companies in Turkey, the agency tested 503 potential interns by showing them a set of iconic ads and observing their emotional reactions, which were then converted to numerical data. The five subjects who showed the most love for advertising earned the right to the internship positions.
Chief Creative Officer:Ilkay Gurpinar
Creative Director:Volkan Karakasoglu
Art Director:Guney Soykan
Hr Team:Cigdem Kefeli, Alara Aslankan