Spoleto Restaurant: Beautiful women don't pay

August 19, 2013Filed under Media and Food

Spoleto is a fast food chain restaurant that works on the concept “Create good moments here”. So we helped women to increase their self-esteem, making their own good moments in the International Womens'Day. In Brazil, there's a very popular saying that says: “Beautiful women don't pay, but also don't get it.” Spoleto surprised everyone by breaking this rule. We asked every women “Are you beautiful?”. Every single one that said “Yes, I am beautiful” didn't have to pay for the meal.

Advertising Agency:Artplan, Rio De Janeiro, Brazil
Executive Creative Director:Roberto Vilhena
Creative Director:Gustavo Tirre, Alessandra Sadock
Creative Supervisor:Betoca jencarelli
Copywriter:Bruno Pimentel
Art Director:Joao Santos, Eduardo Ferraz
Art Assistant:Caroline Gomes
Account Director:Guilherme Giuliani, Viviane Sade
Executive Account:Bianca Barata
Rtvc:Ana Ourique
Production:Capim Filmes
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