McDonald's: Smurfs mini billboard

August 15, 2013Filed under Outdoor and Food
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Big News. Now in the happy meal: The Smurfs.

A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.

Advertising Agency:DDB & Tribal Amsterdam, Netherlands
Creative Director:Bart Mol, Pol Hoenderboom
Art Director:Tim Aarts
Copywriter:Vincent Huijbers
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