To promote its sponsorship of the UFC, Gillette Deodorant Brazil launched the "UFSweat: The League of Heavy Smells". The campaign, all made in 3D animation, created an alternative and fictional MMA League with renegade athletes who struggle against smelly armpits. The big prize is a Gillette Deodorant, which eliminates the bad smell and brings the winner back to the UFC.
Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Eco Moliterno, Alexandre Prado
Art Director:Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando Drudi
Copywriter:André Pinheiro, Eco Moliterno
Illustrator:Techno Image
Photographer:Techno Image, Meindbender, Pedro Conti, Tiago Hoisel
Account Director:Márcio Santoro, Cecília Duarte
Account Manager:Manuela Ramalho, Marina Damato
Planner:Ana Paula Cortat, Marcia Neri Rosenberg, Marcos Blinder
Media Managers:Luiz Fernando Vieira, Felipe Santos, Rodrigo Medeiros, Kaline Lessio, Thiago Aimi
Production Company:Techno Image, Meindbender
Direção:Pedro Conti, Tiago Hoisel, Derek Henriques
Executive Production:Guilherme Proença, Michael Bengtsson
Production Manager:Guilherme Proença
Postproduction:Tiago Hoisel, Pedro Conti
Editors:Pedro Conti, Tiago Hoisel, Derek Henriques
Music & Sound Production:Sustain
Creative Director:Sergio Gordilho, Eco Moliterno, Alexandre Prado
Art Director:Alexandre Prado, Bruno Couto, Alvin Shiguefuzi, Fernando Drudi
Copywriter:André Pinheiro, Eco Moliterno
Illustrator:Techno Image
Photographer:Techno Image, Meindbender, Pedro Conti, Tiago Hoisel
Account Director:Márcio Santoro, Cecília Duarte
Account Manager:Manuela Ramalho, Marina Damato
Planner:Ana Paula Cortat, Marcia Neri Rosenberg, Marcos Blinder
Media Managers:Luiz Fernando Vieira, Felipe Santos, Rodrigo Medeiros, Kaline Lessio, Thiago Aimi
Production Company:Techno Image, Meindbender
Direção:Pedro Conti, Tiago Hoisel, Derek Henriques
Executive Production:Guilherme Proença, Michael Bengtsson
Production Manager:Guilherme Proença
Postproduction:Tiago Hoisel, Pedro Conti
Editors:Pedro Conti, Tiago Hoisel, Derek Henriques
Music & Sound Production:Sustain
