According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything.
Creative Director:Maciej Nowicki
Art Director:Jacek Gierlasiński
Copywriter:Marta Hermanowicz, Konrad Słonecki
Account Director:Teresa Szabłowska
Additional Credits:Bartosz Morawski, Anna Wydro, Anna Caban