Autobell: Homecoming Queen

August 24, 2013Filed under Film and Other

The advertising targets “frequent car washers,” who tend to be older (35 – 64, $70K+ household income) and want a quality wash with interior cleaning. Younger drivers, by contrast, favor low-cost, no-frills or DIY car washes.

Advertising Agency:BooneOakley, Charlotte, USA
Creative Director:David Oakley
Art Director:Curtis Petraglia
Copywriter:Colin Quinn
Co.:Boulevard Films, Charlotte
Dp:Mark Claywell
Post:Edit at Joe's, Charlotte
Color Correct:Edit at Joe's, Charlotte
Editor:Michael Wilfong
FX:Byron Nash
Telecine Artist:Clark Bierbaum
Sound:26” Productions, Charlotte
Engineer:Mike Lee, Jim Kennelly
VO Record:John Lotas Productions
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