Seven Propaganda: A new way to say "I love you"

July 22, 2013Filed under Online and Agency Self-Promo
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A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.

Advertising Agency:Seven Propaganda, Natal, Brazil
Creative Director:Lucas Aquino
Art Director:Lucas Costa
Copywriter:Solano Gomes
Illustrator:Victor Hugo
Additional Credits:Selma Barros
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