A Communication agency was looking for a new way that could make the couples say "I Love You" interacting to the new medias, on brazilian's Valentine's Day. Then the agency came out with this: To say i love you, the person Just needed to ask the partner to double tap tin the instagram posts that says I ___ YOU and then reveal the message (completing I (Heart) U (you) with the heart icon that instagram shows when you double tap to like a photo.
Creative Director:Lucas Aquino
Art Director:Lucas Costa
Additional Credits:Selma Barros