Non Smoking Generation: Breath by Tobacco Industry

July 26, 2013Filed under Print and Public Interest, NGO

16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.

Advertising Agency:FamiljenPangea, Stockholm, Sweden
Creative Director:Marcus Enstrom
Art Director:Tomas Hempel, Erik Otterman
Copywriter:Charlotta Nordling
Illustrator:Stefan Jellheden
Additional Credits:Lotta Blomstedt, Elin Ramfalk, Braxton Bruce
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