16,000 teenagers start smoking every year in Sweden. A lot because smoking is made to look cool by the tobacco industry. Death as a rationale is getting worn out and young people need to meet other messages to stop, think and listen. Non Smoking Generation is an iconic, retro cool organization working for change in attitude.
Creative Director:Marcus Enstrom
Art Director:Tomas Hempel, Erik Otterman
Additional Credits:Lotta Blomstedt, Elin Ramfalk, Braxton Bruce