Nissan Patrol: Patrol Y62 Launch

July 23, 2013Filed under Print and Automotive

New V8 Nissan Patrol. 298kW of Power.
Just launched. With a class leading 5.6 litre V8, it is the most powerful Patrol ever.

The new Nissan Patrol is one of the most powerful 4WD's in its class. With 298kW's of power it packs a punch that even a motorsport enthusiast would be impressed by. To prove this a powerful print and web idea was needed to launch this vehicle by emotionally connecting people with exactly what having this power is like. The full page and double page spread material will run across select business and flight magazine titles for the remainder of 2013 along with targeted banner and web placements.

Advertising Agency:Whybin Tbwa, Melbourne, Australia
Executive Creative Director:Paul Reardon
Art Director:Pat Sofra
Copywriter:Rob Hibbert
Production Company:Andreas Smetana Photography
Photographer:Andreas Smetana
Account Director:Mike Napolitano, Matt Chiodo
Retoucher:Electric Art
Post Production:Electric Art
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