McDonald’s: McSmokey Chili

July 26, 2013Filed under Film and Food
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We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before.

Advertising Agency:DDB Helsinki, Finland
Art Director:Jaakko Kastari
Copywriter:Jani Tynnila
Account Director:Jarno Lindblom
Project Managers:Inka Karvonen, Päivi Lång
Creative Director:Vesa Tujunen
Production Company:Pinata
Producer:Johanna Luoto
Director:Henri Tani, Jonna Uhrman
Lead Compositor:Henri Tani
Animation:Henri Tani, Jonna Uhrman
Designer:Jonna Uhrman
Illustrator:Jonna Uhrman
3d Artist:Ville Ikonen
Sound Design:Marko Nyberg, Ville Riippa, El Camino
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