McDonald’s: McSmokey Chili

July 26, 2013Filed under Film and Food

We challenged our customers to create and name possibly the best hamburger in the world. The marketing communication focused on creativity and the uniqueness of the hamburgers in a totally unique campaign, highlighting the hamburgers and their creators in a way not seen before.

Advertising Agency:DDB Helsinki, Finland
Art Director:Jaakko Kastari
Copywriter:Jani Tynnila
Account Director:Jarno Lindblom
Project Managers:Inka Karvonen, Päivi Lång
Creative Director:Vesa Tujunen
Production Company:Pinata
Producer:Johanna Luoto
Director:Henri Tani, Jonna Uhrman
Lead Compositor:Henri Tani
Animation:Henri Tani, Jonna Uhrman
Designer:Jonna Uhrman
Illustrator:Jonna Uhrman
3d Artist:Ville Ikonen
Sound Design:Marko Nyberg, Ville Riippa, El Camino
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