Lifebanc: Ultimate, Marathon

July 25, 2013Filed under Outdoor and Public Interest, NGO
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Dedicate your life to becoming the ultimate humanitarian.
Check this box, then dedicate your life to Ultimate Frisbee.
Good made easy.

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Run 26.2 miles for charity.
Check this box, then watch a Kardashians marathon.
Good made easy.

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Advertising Agency:Marcus Thomas, Cleveland, USA
Creative Director:Jim Sollisch
Art Director:Doug Herberich
Copywriter:Kevin Delsanter
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