Lifebanc: Ultimate, Marathon

Dedicate your life to becoming the ultimate humanitarian.
Check this box, then dedicate your life to Ultimate Frisbee.
Good made easy.

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.

Run 26.2 miles for charity.
Check this box, then watch a Kardashians marathon.
Good made easy.

The campaign aims to persuade idealistic college students to check a box and become an organ donor. The brief: No good deed is easier than registering as an organ donor.