FirstBank: Restore your faith in free, Experiment

July 09, 2013Filed under Film and Banking, Financial Services
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To promote free checking (which banks seldom offer any more), campaign opens by acknowledging how much consumers have come to distrust “free,” then asks, “what if free really just meant free?” Concurrent with the advertising and targeting the same demo, FirstBank sponsors random, surprise, and undeniably free giveaways (500 delivery pizzas, 1500 lunch truck meals, over a hundred pedicab rides, two iPads), all tagged “Free Happens.”

Advertising Agency:Tda_Boulder, Boulder, USA
Creative Director:Jeremy Seibold
Art Director:Austin O'Connor
Copywriter:Tim Kelly
Executive Creative Director:Jonathan Schoenberg
Co.:Hsi
P.:Igor Jadue Lillo
Editorial:Cosmo Street
Post:Cosmo Street
Editor:Katz
Assistant Editor:Zoe Mougin
Color Correct:Company 3
Telecine Operator:Mike Pethel
Sound Design:Lime Studios
Engineer:Dave Wagg
Animation:Nave
Designer:Evan Parsons
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