Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.
To raise awareness on the important issue of girls' low body image, we build a huge folded billboard in Tel Aviv's biggest square. The billboard invited mothers to join the conversation.
Executive Creative Director:Nir Levi
Art Director:Sarit Rotman
Account Supervisors:Adi Oren, Dikla Pinhasi
Account Manager:Daniella Shlomo-Spiegel, Alona Zaharenko
Planner:Ravid Tiber, Alon Roded