Porteur: Letters from Africa, 1

June 18, 2013Filed under Direct Marketing and Retail Services
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Porteur is a bicycle brand with a promise: For every bicycle sold, a UNICEF bike is donated to children in developing countries – One for One. But how do we continue to communicate this in new and unexpected ways?

This time, we changed the perspective and sent personal letters and e-mails from impatient kids in Africa to influential urban professionals in Europe. Because for every Porteur bike waiting to be sold, there’s, of course, a kid in Africa waiting for one. This way, we highlighted the great cause of buying a Porteur and delivered a fun story that the recipients could read together with their morning coffee.

Advertising Agency:M&C Saatchi, Stockholm, Sweden
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