FAD (Spanish Anti Drugs Foundation): Dance music not for dancing

June 15, 2013Filed under Online and Public Interest, NGO

To create awareness for Young people not to do drugs and drive, three original songs were created by three top djs in Spain, Cristian Varela, Abel Ramos and Dani Moreno, for three real disabled people, Óscar, Jonathan and Jaime. The tracks are based on the very little movements they can do now to dance, so it sounds weird and quite undanceable for the rest of the people. But that is exactly the idea: that no one else has to dance to these songs, ever.

Advertising Agency:Publicis, Madrid, Spain
Executive Creative Director:Alexandre Okada
Creative Director:Rafael Santamarina, Bitan Franco
Art Director:Anthony Caseiro
Director:Alex Julia
Dp:Marc Miró
Production Company:Igloo films
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