CAPI: Cuba, Congo, Bite, Natural

June 08, 2013Filed under Film and Non-alcoholic Drinks
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Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign.

Advertising Agency:Saatchi & Saatchi, Sydney, Australia
Executive Creative Director:Damon Stapleton
Creative Director:Matt Gillmore
Creative:Gene Brutty, Tim Seddon
Planning Director:Alex Speakman
Production Company:The Sweet Shop
Director:Steve Ayson
Executive Producer:Alice Grant
Editing:Jack Hutchings
Post:The Refinery
Sound:Silencio
Media:Two Hands
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