Saatchi & Saatchi Sydney reveal the extreme lengths CAPI go to find the best ingredients for their 100% natural sparkling soft drinks. From Borneo to the Andes, no origin is too far-flung or hostile – which inspired Saatchi’s “Hard to make. Easy to drink.” campaign.
Executive Creative Director:Damon Stapleton
Creative Director:Matt Gillmore
Creative:Gene Brutty, Tim Seddon
Planning Director:Alex Speakman
Production Company:The Sweet Shop
Executive Producer:Alice Grant