Aviv for Holocaust Survivors & Next Generation, Holocaust Memorial Day: People

June 23, 2013Filed under Print and Public Interest, NGO

URL: http://www.6million.info
Video: http://www.youtube.com/watch?v=EOqWDu2I9GY

To address the problem of a lack of knowledge about the Holocaust among young people, this campaign allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story.

Advertising Agency:BBR Saatchi & Saatchi, Tel Aviv, Israel
Ceo:Yossi Lubaton
Chief Creative Officer:Nadav Pressman
Creative Director:Eran Nir
Art Director:Naor Itzhak
Copywriter:Shachar Aylon
Account Supervisor:Lee Spungin
Account Executive:Noa Sharf, Shani Ben Yosef, Lihi Gordon
Planner:Tal Forkosh
Production Manager:Gali Starkman
Vp, Production:Dorit Gvili
Post Production:Tom Soffer
Photographer:Avishai Finkelstein
VP Digital:Maayan Tirangel
Web Design:Michael Shely
Web Developer:Miki Abtan
Digital Project Manager:Gitit Sasson
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