Amnesty International Portugal: Give your name to Freedom

June 27, 2013Filed under Online and Public Interest, NGO

With this, we want to get the world's biggest signatures bank for human rights petitions. And the idea is quite simple. A man is running through the city and we listen to him remembering what he went through.
He comes to a stop and uncovers his torso, showing his skin covered in names from those who signed his freedom. At the end, we direct people to sign our petitions on the microsite attached on the Portuguese Amnesty Website:

Advertising Agency:McCann Lisbon, Portugal
Creative Director:José Godinho Marques
Art Director:Maria Inês Leiria
Copywriter:Sara Soares
Production Company:Garage Films
Executive Producer:Miguel Varela
Director and DOP:Enrique Escamilla
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