Aktion Deutschland hilft: Regensburg, Passau, Dresden

June 01, 2013Filed under Media and Public Interest, NGO
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Unique impressions alongside the Donau. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Unforgettable moments in the three river city. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Experience history on the waterfront of the Elbe. The water is gone, but the damages remain.

In 2013, Germany was affected by the alleged „once in a hundred years“ flood. To create awareness for all the persons affected we created an ambient campaign in cities, which weren’t affected. We simply ruined tourism placards with the suggestion of the damage caused by the floods. Concerned people could donate via SMS. Aktion Deutschland hilft is a fundraising organization for the victims of the floods.

Advertising Agency:Heye & Partner, Munich, Germany
Creative Director:Zeljko Pezely
Art Director:Marie-Astrid Nett, Katharina Hanglberger
Copywriter:Tobias Schwarz, Niklas Prusseit
Photographer:Getty Images
Art Buyer:Martina Hansen, Kim Bianchi
Set Builder:Chris Craven
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