Urban Bikes: Life Cycle

May 02, 2013Filed under Outdoor and Recreation, Leisure, Sports
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Look out the window. What do you see?
Wait, there's no window.
Only a wall. And fake plastic flowers.
And a fake parquet floor.
A plastic coffee cup on a formica table.
Artificial lighting, on all day.
Get out. Get a life. Get a cycle.

Intrepid explorer journeying to the Elevator, bravely navigating past Office Politics, catching your breath at Cape Watercooler before you venture to the unknown land they call the Pantry.
Step out. Get a life. Get a cycle.

You live ina little box.
You get into a little that drive to anothe little box.
And spend your day thinking little boxed throughts in your little box.
Till it's time to leave to the other little box.
Unbox yourself. Get a life. Get a cycle.

Advertising Agency:DDB, Singapore
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