TAC: Mother's Day Card

May 21, 2013Filed under Direct Marketing and Public Interest, NGO

She wants a card from you, not about you. For Mum's sake, slow down.

The ad is an emotional reminder of the devastating consequences of speeding, and the grief experienced by those who have lost a child to road trauma – like the mums who are left to grieve each Mother’s Day.

Advertising Agency:Grey, Melbourne, Australia
Executive Creative Director:Michael Knox
Creative Director:Nigel Dawson
Art Director:Jackson Harper, Peter Becker, Richard Lovell
Copywriter:Shannon Crowe
Illustrator:Kelly Thompson
General Manager:Randal Glennon
Account Director:Jodi Gubana
Typography:Brigitte Charron
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