Stockholm Pride: Heart of gold

May 07, 2013Filed under Direct Marketing and Public Interest, NGO
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To a man with a heart of stone. Here's a heart of Gold.

Stockholm Pride won a Gold and People's Choice in the Lovie Awards for the much acclaimed campaign #gowest. Since the initiative is a protest against the LGBT ban in Russia, very different plans was set up for the heart shaped gold statuette. It was sent to Vladimir Putin personally.

Advertising Agency:M&C Saatchi, Stockholm, Sweden
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