Schlage: Ex-Girlfriend

May 18, 2013Filed under Film and House, Garden, Pets

The spot opens in the lock aisle of a big box home improvement store, where a customer is deciding between a Schlage lock and a different brand. It then flashes back to a...colorful breakup between the customer and his girlfriend in a restaurant, illustrating why someone would pay a little more for the stronger, more durable Schlage lock. The campaign also launches a new tagline for the brand: “Schlage: Strong Has a Name” to reinforce brand positioning and the importance of buying a strong lock.

Advertising Agency:Young & Laramore, Indianapolis, USA
Creative Director:Bryan Judkins, Michelle Dougherty
Art Director:Zac Neulieb
Copywriter:Scott King
Brand Action Strategist:Adrienne Bailey
Account Director:Brad Bobenmoyer
Account Manager:Lucia Bayt
Associate Media Director:Shannon Quinn
Media Supervisor:Megan Suttile
Production Company:Tool Of North America
Director:Sean Ehringer
Producer:Leanne Amos, Josianne Coté, Melissa Johnson
Director Of Photography:Jim Denault
Editorial:Cutters LA
Editor:Adam Parker
Animation:Imaginary Forces
End Tag:Imaginary Forces
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