Road Traffic Safety Department Latvia: Scooter

May 28, 2013Filed under Media and Public Interest, NGO
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We put small scooters in the customers' way along with tag-line "Scooter: small and vulnerable". Either the customer noticed the toy in his way and got the message or accidentally crushed the toy, thus getting even more direct experience.

Advertising Agency:Mooz!, Riga, Latvia
Creative Director:Eriks Stendzenieks
Art Director:Peteris Lidaka
Account Director:Didzis Paeglis
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