Jamin: Choco Tweets

May 11, 2013Filed under Media and Food

Jamin, the largest candy store in the Netherlands we introduced ChocoTweets. We changed a tweet poem into real 140 chocoletters during the Sinterklaas period. Sinterklaas (Saint Nicholas)is the Dutch version of Santa Claus and visits Holland by boat every year. Children receive chocolate letters, small presents and everyone – young and old – writes each other Saint Nicholas poems. This year Jamin made the Saint Nicholas poem extra special, and more importantly, extra yummy. Because Jamin transforms your Saint Nicholas poem into a delicious ChocoTweet. On december 5th (Saint Nicholas birthday )the most popular ChocoTweets will be turned into real, delicious Jamin chocolate letters.

Advertising Agency:JWT, Amsterdam, Netherlands
Executive Creative Director:Bas Korsten
Creative:Jeena van der Heul
Art Director:Jeena van der Heul, Yente Jansen
Copywriter:Jeena van der Heul, Barry Bol
Designer:Kyoko Takeshita
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