Gatorade: Fixation

May 24, 2013Filed under Film and Non-alcoholic Drinks

Fixation is a 'win from within' story about the relentless inner drive of athletes to be the best they can. Kevin Durant will go up against Dwyane Wade in a battle for who beats who on the way to the hoop.

Advertising Agency:Tbwa\Chiat\Day, Los Angeles, USA
Chief Creative Officer:John Norman
Creative Director:Brent Anderson
Global Creative Director:Jayanta Jenkins
Associate Creative Director:Gustavo Sarkis, Renato Fernandez, Guto Araki
Copywriter:Gustavo Sarkis
Art Director:Renato Fernandez, Guto Araki
Executive Producer:Sarah Patterson, Kate Leahy, Cl Weaver, Asher Edwards, Michelle Curran, Jessica Locke
Producer:Katie Lambrecht, Laurie Boccaccio, Juliet Thierney
Assistant Producer:Garrison Askew
Executive Project Manager:Karen Thomas
Managing Director:Nick Drake
Account Director:Blake Crosbie, Caroline Britt
Management Supervisor:Magdalena Huber
Global Management Supervisor:Chris Crockett
Account Supervisor:Kyle Webster
Global Account Supervisor:Catherine Fishback
Account Executive:Robyn Baker
Sports Marketing:Lexi Vonderlieth, Brynn Cameron
Group Planning Director:Scott Macmaster
Planning Director:Martin Ramos
Planner:Rebecca Harris
Junior Planners:Katie Acosta, Matt Bataclan
Director Of Business Affairs:Linda Daubson
Senior Business Affairs Manager:KK Davis
Talent Payment Manager:Vanessa Aniles
Traffic Manager:Jerry Neill
Production Company:Mjz
Director:Rupert Sanders
President:David Zander
Editorial:Rock Paper Scissors
Head Of Production:Angela Dorian
Editor:Kirk Baxter
Post Efx:The Moving Picture Company
Supervisor:Paul O'Shea
Composer:Eugene Cho
Sound Studio:Lime Studios
Mixer:Rohan Young
Sound Design:Barking Owl
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