Dutch Customs: Retargeting street vendors

May 23, 2013Filed under Online and Other
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Dutch Customs wanted to inform travelers that it's illegal to bring back fake designer bags and small knifes from holiday destinations around the world. We created retargeting banners in which street vendors try to sell you these products and placed them on travel websites. Thanks to the retargeting technique, the street vendors followed you around, popped up when least expected and they got more desperate each time. And after their little sales pitch, we delivered our message; this is not OK.

Advertising Agency:JWT, Amsterdam, Netherlands
Creative Director:Bas Korsten
Art Director:Jeena van der Heul, Fethi Uluak
Copywriter:Ben Goedegebuur
Director:Florian Vermeulen, Artcore
Producer:Chantal Gulpers
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