Good design, much like art, isn’t just aesthetics; it’s also a feeling. With this in mind, we invited three Canadian photographers, in collaboration with the Scotiabank CONTACT Photography Festival, to shoot the world from inside a moving BMW. Much like a BMW engineer, each photographer set out to capture a particular emotion while portraying his unique definitions of freedom. And while each photographer was driven by his surroundings, one thing is certain: the world looks a lot more inspiring from inside an artfully designed BMW.
Art Director:Jason Lee
Group Creative Directors:Mike Sipley, Cory Eisentraut
Chief Creative Officer:Andrew Simon
Photographer:Jay Shuster, Eugen Sakhnenko, Johan Hallberg-Campbell
Account Director:Daryn Sutherland
Account Supervisor:Devon Feyen, Siobhan Doyle