AT&T: Slow Break, Up Top

May 23, 2013Filed under Film and Electronics, Technology

This past weekend, during television coverage of the NCAA Men’s Basketball Championship “Elite Eight,” AT&T debuted the latest iteration of its popular “It’s Not Complicated” campaign. Only this time, the advertising is of legendary proportions. Tapping into the basketball theme, the new ads star slightly bigger “kids”: basketball legends Magic Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell. Legends of the game, these four former players know, first-hand, the value of being bigger and faster – just like AT&T’s wireless network.

Advertising Agency:BBDO, New York, USA
Chief Creative Officer:David Lubars
Executive Creative Director:Erik Fahrenkopf, Lp Tremblay
Creative Director:Stephen Mcmennamy, Alex Russell
Associate Creative Director:Rory Odani, Jason Miller
Art Director:Rory Odani, Jesse Snyder
Copywriter:Jason Miller, Carl Jannerfeldt
Director Of Integrated Production:Dave Rolfe
Producer:Angela Narloch, Lauren Hafner Addison, Bryce Edwards
Music Producer:Melissa Chester
Business Affairs Manager:Cristina Blanco
Production Company:Caviar
Director:Jorma Taccone
Director Of Photography:Mark Williams
Executive Producer:Michael Sagol, Krystn Wagenberg
Line Producer:Bp Cooper
Editing:Lost Planet
Editor:Chris Huth
Visual Effects:Spontaneous NY
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