Vancity: Change that Counts Superboard

April 03, 2013Filed under Outdoor and Banking, Financial Services
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Are you ready for change that counts?

To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Advertising Agency:Wasserman + Partners, Vancouver, Canada
Creative Director:Liam Greenlaw
Associate Creative Director:Allen Forbes
Art Director:Winston Hartle
Copywriter:Erich Gerl
Vice President:Pauline Hadley-Beauregard
Account Director:Surina Sproul
Account Manager:Rachel Legge
Illustrator:Winston Hartle
Photographer:Liam Greenlaw
Producer:Heidi Nucklaus, Jim Leith
Production:Starworks Packaging and Assembly
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