Responsible Young Drivers: The alcohol barrier

April 03, 2013Filed under Media and Public Interest, NGO
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The very first parking barrier that doesn't work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can't leave the parking lot.

Advertising Agency:Publicis Brussels, Belgium
Creative Director:Paul Servaes
Art Director:Geert De Rocker
Copywriter:Tom Berth
Production:BePark
Film:Farmboy
Account:Francis Lippens, Julie Oostvogels, Annemie Goegebeur
Strategy:Francis Lippens, Julie Oostvogels, Annemie Goegebeur
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