Pepsi MAX & Jeff Gordon Present: Test Drive

April 21, 2013Filed under Online and Non-alcoholic Drinks
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Los Angeles-based editorial and post-production company Therapy Studios and Gifted Youth, the commercial production division of Funny or Die, team up with three-time Daytona 500 winning NASCAR driver, Jeff Gordon to redefine the test-drive in an elaborate reality-style prank for an online video and :30 TV spot called "Test Drive." The commercial and video were created by TBWA/Chiat/Day/LA and produced by Gifted Youth for Pepsi MAX as part of their “Zero-Calorie In Disguise” campaign.

Advertising Agency:Tbwa\Chiat\Day, Los Angeles, USA
Chief Creative Officer:John Norman
Creative Director:Shawn Preston
Associate Creative Director:Will Esparza
Art Director:Kristina Krkljus, Jennifer Tranbarger, Ryan Mcneely
Copywriter:Armando Samuels, Ben Becker
Producer:Jeff Yee, Gina Kwon
Production Company:Gifted Youth
Director:Peter Atencio
Dp:Charles Papert
EPs:Dal Wolf, Ryan Mcneely, Josh Martin, Joe Disanto
Editorial:Therapy Studios
Post:Therapy Studios
Editor:Doobie White
Sound:Eddie Kim
Assistant Editor:Amy Bostrom, Thomas Tedesco
Online:Wren Waters
Vfx Artist:Wren Waters
Colorist:Wren Waters
Sound Mixer:Lihi Orbach
Design:Visual Creatures
Partner:Ryan Mcneely
Animator:Tony Banik
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