Pepsi Max: Beyoncé, Mirrors

April 16, 2013Filed under Film and Non-alcoholic Drinks
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Beyonce continues her reign over all-things-pop-culture, this time in her first-ever collaboration with Pepsi from 180LA. The spot, which debuted globally today, features the world-renowned pop star in an all-out dance off against various iterations of her past self - from the black leotard-clad "Single Ladies" Beyonce to the hot-pants Beyonce of "Crazy in Love" to her "Bootylicious" alter-ego, until she defeats them all in a sequence that truly embodies the "Live For Now" campaign.

Advertising Agency:180, Los Angeles, USA
Ceo:Mike Allen
Executive Creative Director:William Gelner
Creative Director:Matthew Woodhams-Roberts, Dave Horton, Aron Hjartarson
Creative:Aramis Israel, Julia Tsao
Managing Partner:Peter Cline, Chris Mendola
Executive Producer:Peter Cline, Carr Schilling, LaRue Anderson, Kati Haberstock
Senior Producer:Lorraine Kraus
Chairman:Chris Mendola
Account Director:Lauren Lombardo
Account Manager: Frith Dabkowski
Director Of Business Affairs:Loretta Zolliecoffer
Production Company:Believe Media
Director:Jake Nava
Executive Producers:Liz Silver, Luke Thornton, Gerard Cantor
Line Producer:Benedict Cooper


Editorial 
Editorial Company:Cut & Run
Editors:Joel Miller, Sean Stender, Steve Gandolfi, Julia Knight
Managing Director:Michelle Burke
Transfer:The Mill
Colorists:Adam Scott, Shane Reed
Color Producer:Sarah Laborde
Special Effects:Framestore
Vfx:Framestore
2d:Alex Thomas
Flame Lead:Alex Thomas
3D Lead:Ben West
Flame:Ben Cronin, Mark Beardall, Savneet Nagi, Jodi Tyne
Cg:Dean Grubb, Jon Balcome, Gary Laurie
FX:Dean Grubb, Jon Balcome, Gary Laurie
Producers:Mary Nockles, Bethan Thomas
Mix:Eleven Sound
Mixer:Jeff Payne
Sound Design:Trinitite
Sound Designer:Brian Emrich
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