Pearl Izumi E: Motion: Break Up, Motion: Stroller

April 22, 2013Filed under Print and Fashion, Clothing, Footwear
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Run Faster
Breaking up is hard to do. Yet Project E:MOTION wasn’t engineered to console dead weight. With a unique midsole design that smoothes out your stride in a highly efficient manner, you’ll be catapulted into your zone, and feel like you could stay there forever. Alone, of course. Don’t worry though, there are plenty of other fish in the sea...who can run like an animal.

Run Faster
Mommy’s got a new pair of shoes. With Project E:MOTION as the master of your gait, you’ll fly from the word “go.” Our unique midsole design smoothes out your stride in an utterly efficient manner. As you need less energy to move your legs forward, your only choice will be to run faster. Sure, this might terrify some, but don’t let that slow you down. Run like an animal.

Advertising Agency:Genesis Inc., USA
Creative Director:Olaf Richter
Copywriter:Joel Barnard
Photographer:Jamie Kripke
Designers:David Barona, Jon Loether
Account Director:Jenni Hamilton
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