NSW Rural Fire Service: Planning to make a plan

April 17, 2013Filed under Film and Public Interest, NGO
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Australia is prone to some of the most devastating bush fires in history. But after two wet seasons in rural NSW, what fire fighters feared more than the driest summer in decades was in fact 'apathy'. People needed to know how to protect themselves more than ever preceding the summer of 2013 by downloading a bush fire survival plan immediately.

Advertising Agency:The Campaign Palace, Sydney, Australia
Chief Creative Officer:Reed Collins
Art Director:John Koay
Copywriter:Reed Collins, Karl Fleet
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Production Company:Plaza Films
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