MTV: #USEITDICK

April 13, 2013Filed under Film and Media, Publications
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Everybody is sick and tired to hear about condoms. So MTV created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Advertising Agency:Loducca, Sao Paulo, Brazil
Creative Director:Guga Ketzer, Cassio Moron, Fabio Saboya, Sergio Mugnaini
Copywriter:Thiago Bocatto
Art Director:Maria Eduarda Di Pietro
Account Supervisors:Fernao Cosi, Fabiane Veiga
Advertisers' Supervisors:Wagner Gorab, Ana Penteado, Eduardo Zanelli
Account Manager:Flavia Godoy
Planner:Ken Fujioka, Daniel De Tomazo
Producer:Larissa Luisi
Director:Del
Director Of Photography:Rafael Levy
Editing Company:Conspiração Digital
Post Production:Ricardo Souza
Executive Director:Cristina Lopes
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