Miami Ad School: Let them rest in peace

April 27, 2013Filed under Print and Agency Self-Promo
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Let him rest in peace.

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Let her rest in peace.

The latest Miami Ad School's institutional campaign aims to challenge the creatives to abandon references used exhaustively by the advertising market and to stimulate the search for new ones. Each one of the three pieces from the print campaign shows a composition with dozens of ads, products and services completely different, but starred by the same characters ever: Albert Einstein, Marilyn Monroe and Che Guevara.

Advertising Agency:Ogilvy & Mather, Sao Paulo, Brazil
Chief Creative Director:Anselmo Ramos
Creative Director:Roberto Fernandez, Paco Conde
Art Director:Thiago Di Gregório
Copywriter:Felipe Machado
Illustrators:Alexandre Bucsky, Helena Lopes, Artluz Studio
3d:Alexandre Bucsky, Helena Lopes, Artluz Studio
Producers:Patricia Cortes, Márcia Monteiro
Account Manager:Gabriela Malta
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