To show off the all-terrain capabilities of the Mercedes G-Class 4x4, BBDO Belgium got together with Adhese (who deliver ad serving technology for publishers and advertisers) to create a first in mobile and responsive advertising. They developed a leader board banner exclusively for tablets. The banner reacts to the position of the mobile device that it’s viewed on.
The leader board banner shows a G-Class 4x4 driving off-road. As soon as the tablet is turned, the website reverts to a horizontal position, while the banner doesn’t. Instead it stays in its original position, creating the impression that the Mercedes G-Class 4x4 is climbing an almost vertical slope. By clicking on the banner, the consumer can book a test drive instantly.
The banner can be seen here (tablets only) http://bit.ly/13RhUVZ
Creative Director:Jan Dejonghe
Copywriter:Michiel Baeten, Arnaud Pitz
Art Director:Frederic Delouvroy, Sebastien De Valck
Client Services Director:Valérie Bracke
Account Manager:Marleen Depreter
Ad serving company:Adhese
3d Production Company:Grid