Jeep: GPS to get lost

April 27, 2013Filed under Media and Automotive

Many 4x4 vehicles are sold in Argentina, but most of them never crossed the city limits. In an effort to position Jeep as the iconic 4x4 brand, encouraging people to go to places where others can't, Leo Burnett created a whole new 4x4 driving experience: a GPS to get lost. The device allows Jeep drivers to let go – completely. It lets adventure-hungry travelers to select a "Get Lost" option on their GPS device, transporting them to parts unknown – even to the driver.

Advertising Agency:Leo Burnett, Buenos Aires, Argentina
Chief Creative Directors:Luis Sanchez Zinny, Carmelo Maselli
Creative Director:Dauquen Chabeldin
Art Director:Emiliano Jabiu, Pank
Copywriter:Francisco Ibarrola
Account Director:Lucia Villamil
Account Executive:Candela Calvo
Digital Production:Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Strategy:Santiago Greco, Sofía Saraví, María Köllikers, Lula Di-Chiara
Production House:Pank
Executive Producer:Lucas Urquiza
Director:Facundo Españon, Pablo Fusco
Director Of Photography:Federico Cantini
Editor:Mauro Carpinacci
Post Production:Wolf
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