Every book is a tragedy for trees. Read ebooks.
This campaign was published on LED billboards and digital media. Never ran on printed media.
Advertising Agency:BBH, Shanghai, China
Creative Director:Yinbo Ma, Carol Ong
Art Director:Haoxi Lv
Copywriter:Michelle Wu, Carol Ong
Illustrator:XiDan, Happy Finish
Producer:Yilin Lim
Creative Director:Yinbo Ma, Carol Ong
Art Director:Haoxi Lv
Copywriter:Michelle Wu, Carol Ong
Illustrator:XiDan, Happy Finish
Producer:Yilin Lim
