iReader: Tree Story

April 26, 2013Filed under Print and Electronics, Technology
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Every book is a tragedy for trees. Read ebooks.

This campaign was published on LED billboards and digital media. Never ran on printed media.

Advertising Agency:BBH, Shanghai, China
Creative Director:Yinbo Ma, Carol Ong
Art Director:Haoxi Lv
Copywriter:Michelle Wu, Carol Ong
Illustrator:XiDan, Happy Finish
Producer:Yilin Lim
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