Hyundai: ix35 drive

April 19, 2013Filed under Film and Automotive
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The ad was created to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV's rear-view parking camera. The ease and confidence with which an ix35 driver can reverse is dramatized by an epic on- and off-road adventure, which culminates in a surprise ending that isn't too difficult to guess, after being told about the camera...

Advertising Agency:The Jupiter Drawing Room, Cape Town, South Africa
Creative Director:Ross Chowles, Jonathan Beggs, Lucas Van Vuuren
Art Director:Hayley de Vantier
Copywriter:Jonathan Warnke
Account Director:Katie Dally
Account Manager:Isabella de Villiers
Production Company:Golden Planes
Director:Porteus Xandau
Producer:Ruth De Vantier Chowles
Editor:Amy Daneel
Post Production:Stylus Group
Audio:Resonate
Composer:Black Keys
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