Hyundai: ix35 drive

April 19, 2013Filed under Film and Automotive

The ad was created to support the facelift of one of Hyundai’s most loved vehicles, the ix35. Although the ix35 comes with a host of features standard, the creative team decided to focus the upgraded SUV's rear-view parking camera. The ease and confidence with which an ix35 driver can reverse is dramatized by an epic on- and off-road adventure, which culminates in a surprise ending that isn't too difficult to guess, after being told about the camera...

Advertising Agency:The Jupiter Drawing Room, Cape Town, South Africa
Creative Director:Ross Chowles, Jonathan Beggs, Lucas Van Vuuren
Art Director:Hayley de Vantier
Copywriter:Jonathan Warnke
Account Director:Katie Dally
Account Manager:Isabella de Villiers
Production Company:Golden Planes
Director:Porteus Xandau
Producer:Ruth De Vantier Chowles
Editor:Amy Daneel
Post Production:Stylus Group
Composer:Black Keys
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