Hospital A.C.Camargo Cancer Center: Superformula

April 11, 2013Filed under Media and Health, Beauty, Pharmaceutical

Covers for intravenous bags were constructed based on characters from the Justice League, creating, for the first time, a child-friendly version of the treatment.Co-developed with doctors, the covers are easy to sterilize and handle and meet all hospital hygiene standards. To give these covers a more powerful meaning, the agency started to produce a special series of cartoons and comic books in which the superheroes go through experiences similar to those of kids with cancer, and recover their strength, thanks to this “Superformula.”

An experience that went far beyond the covers by also providing a new look to the entire Children's Ward: the game room was turned into the Hall of Justice, corridors and doors were decorated in the same theme, and the exterior acquired an exclusive entrance for these little heroes.

Advertising Agency:JWT, Sao Paulo, Brazil
Chief Creative Officer:Ricardo John
Head Of Art:Fabio Simoes
Creative Director:Hernan Rebalderia, Santiago Dulce
Art Director:Guilherme Sakosigue
Copywriter:Fábio Ozório
Account:Luciana Rodrigues, Yves Rodrigues
Planner:Fernand Alphen, Isabella Mulholland, Stella Pirani
Media:Aline Moda, João Dabbur, André Sanchez
Advertiser Supervisor:Irlau Machado Filho, Adriana Seixas Braga e Luciana Del Nero
Broadcast Director:Márcia Lacaze
Art Buyer:Paula Ferrari
Graphic Producers:Flávio Schaefer, Flavio Colella
Photographer:Regis Fernandez
Animation Production Company:Vetorzero
Executive Production:Eliza Flores
Director:Andre Sernaglia, Gualter Pupo
CoDirector:Marcelo Fahd
Illustration:Marcelo Fahd, Felipe Kimio, Fernando Ricciopo
Animation:Fernando Ricciopo, Fernando Ricciopo, Marcelo Akira
Post Production:Fernando Ricciopo, Marcelo Akira
Videocase Production Company:HungryMan
Mounting:Ricardo Mehedff
Sound Production Company:Shuffle
Videocase Finishing:HungryMan
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