Hemoba Foundation: My blood is red and black

April 23, 2013Filed under Direct Marketing and Public Interest, NGO
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My Blood is red and black is a campaign created by Leo Burnett Tailor Made for Hemoba (The blood bank of Bahia State) and E.C.Vitória. It raised blood donations in 46% and got national and international repercussion.

Advertising Agency:Leo Burnett Tailor Made, Sao Paulo, Brazil
Executive Creative Director:Marcelo Reis
Creative Director:Guilherme Jahara, Rodrigo Jatene
Art Director:Guilherme Jahara, Rodolfo Fernandes, Alexandre Pagano
Copywriter:Erick Mendonça, João Caetano Brasil
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