Helsinki Region Transport: Take a spring break from driving

April 24, 2013Filed under Direct Marketing and Transport, Tourism

HSL wanted to target drivers, because traffic congestion is a real problem in Helsinki area. Taking a break from driving was made as easy as possible, the HSL travel card loaded with two weeks travel time was delivered home for everyone who signed up for free. Almost 34 000 travel cards were ordered during the campaign - as easy as delivering a pizza.

Advertising Agency:358, Helsinki, Finland
Creative Director:Ale Lauraéus
Art Director:Ale Lauraéus
Copywriter:Axa Fahler, Jenni Kanerva
Graphic Designers:HP Savolainen, Mark Nurmi
Client Team Director:Kimmo Tupala, Minna Kaitala
Human factor:Olli Laaksonen
Photographer:Lauri Eriksson, Christian Jakowleff, Kuvaamo Oy
Retoucher:Jomppe Vaarakallio
Additional Credits:Mari Flink, Jarno Eksröm, Kaarina Kivimäki
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