Harmony XL-Fit Condoms: Envy

April 24, 2013Filed under Print and Health, Beauty, Pharmaceutical

For he who has more.

These new print ads emphasise that the product is ‘for the man who has more’ – and they’re definitely not talking about bank accounts. Rock stars are jealous of buskers, pro footballers are intimidated by their physiotherapists and obscenely wealthy Arabian princes go green-eyed at the gas pump, all because of a sense of phallic injustice in this copy-heavy circle of envy.

Advertising Agency:Draftfcb, Lisbon, Portugal
Executive Creative Director:Duarte Pinheiro De Melo, Luis Silva Dias
Copywriter:Viton Araújo
Art Director:Duarte Pinheiro De Melo, Luis Silva Dias, Rita Silva
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