Goodyear EfficentGrip Performance Summer Tire: Hamburg Paddlesteamer

April 22, 2013Filed under Media and Automotive
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Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.

Advertising Agency:Leo Burnett Frankfurt, Germany
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