Cloud 9: Frozen in the clouds

April 17, 2013Filed under Online and Food

Launch new frozen yoghurt, Cloud 9 to a notoriously hard to reach and harder to impress audience of young, urban foodies. Send personalised tubs of Cloud 9 - 50,000 feet into the sky to be frozen.This social event called #frozenintheclouds announced the arrival of Cloud 9 Frozen Yoghurt to supermarkets and involved an audience via Australia’s top food bloggers.

Advertising Agency:Grey, Melbourne, Australia
Creative Director:Michael Knox
Creative:Laura Petruccelli, Rohan Cooke, Sharon Condy, Josh Murrell
Production Company:Will O'rourke
Producer:Josh Mullens
Business Director:D'arne Buckley
Head Of Broadcast:Sandi Gracin
Strategist:Alice Atherton
Senior Account Manager:Catherine McDonald
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