The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.
Case Study: https://www.youtube.com/watch?v=ABJYQhNW2f8
Executive Creative Director:Chris Gotz
Creative Director:Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director:Benjamin de Villiers
Editors:David Jackson, Kaif Ahmed
Account Manager:Ryan Rabinowitz