Audi R8: Gone in 5 seconds

April 14, 2013Filed under Online and Automotive
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The new Audi R8 can do 0-100km/h in 3.5 seconds. We noticed that people usually skip the ads before a YouTube video after 5 seconds. So, we took a media space that people stop engaging with after 5 seconds and used this time limit to demonstrate how fast the new Audi R8 Coupé can accelerate.

Case Study: https://www.youtube.com/watch?v=ABJYQhNW2f8

Advertising Agency:Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director:Chris Gotz
Creative Director:Jonathan Lang, Tommy Le Roux, Nicholas Wittenberg
Art Director:Benjamin de Villiers
Copywriter:Logan Broadley
Editors:David Jackson, Kaif Ahmed
Account Manager:Ryan Rabinowitz
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