Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.
Creative Director:Nicola Morello
Art Director:Alessandro Albanese, Gianluca Scuderi
Client Service Director:Pietro Sorce
Head of Seeding:Marco Imperato
Seeders on project:Gabriella Trapani