Assolatte: Milk is not just for children

April 04, 2013Filed under Media and Non-alcoholic Drinks
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Milk is not just for children: this is the concept of the viral campaign launched by Assolatte (The Italian Association of Milk Producers). Its main objective is to encourage teenagers and young adults to drink milk, a behaviour usually associated with children.

Advertising Agency:Mosaicoon, Palermo, Italy
Creative Director:Nicola Morello
Art Director:Alessandro Albanese, Gianluca Scuderi
Copywriter:Davide Iacono
Client Service Director:Pietro Sorce
Account:Fabiana Cumia
Head of Seeding:Marco Imperato
Seeders on project:Gabriella Trapani
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